Useful Tips

What is Trademark and Trademark Registration?

TIP 1

Customers in today's market are increasingly bombarded with brands and it is increasingly important for companies to seek ways to differentiate their brands & trademarks. Yet as companies spend more on branding, not many protect this investment at the outset. A company may only look to protect its investment at a later stage when problems arise.

TIP 2

Trademarks Registration allows businesses to stand out from competition, to build a mark reputation and everything it represents (e.g., quality, reliability, trust, etc.). Trademarks must be used properly and protected or they can be weakened or lost entirely 

TIP 3

Trademarks Registration with the Department of Intellectual Property at the Ministry of Economy & Trade grants the owner the right for exclusive use of the mark to identify the source of a good or service.

TIP 4

Once the mark is registered, it confers the right to prevent others from using the same or a confusingly similar mark in connection with specific goods or services across the country. 

TIP 5

The owner can also take more steps to protect its trademark. The first important step is to make everyone aware that the mark is indeed a mark, and should be treated as such. This is accomplished by using the appropriate symbol (e.g., TM or ®)

TIP 6

Trade with counterfeit products is a global increase issue and all the companies & governments are working on addressing the spread of this phenomenon.